Delicate brand trust
Volkswagen (VW) is responsible for producing around 10% of the world's cars in an ever-demanding industry. Automotive manufacturers need to balance customer demand more performance and regulator demand lower pollution emissions. VW couldn't balance these demands, so it cheated. Since 2009 VW have been fitting vehicles with software that falsifies nitrogen-oxide emissions in the lab.
The scandal will be costly for VW. Between 500,000 and 11 million cars worldwide will need to be recalled, they have set aside €6.5 billion to cover just the immediate service requirements, their market capitalisation plummeted over 20% in a week and their CEO resigned. However, considering they employ 274,000 people in Germany alone and help drive the most important economy in the EU, it's possible that VW like US banks, is too big to fail.
Regardless, VW's recent incident should serve as a reminder to any industry that it takes decades to build brand trust and a second to destroy it. It will be interesting to see the long-term impact of this debacle on VW's brand and sister brands like Audi and Porche.
An lesson from Basecamp on the importance of testing assumptions.
Creative people have "messy minds". But that doesn't mean they have a mental illness. A new paper, which has been garnering a lot of media attention, has stoked the flames once again on this age-old debate by showing the link between madness and genius.
It seems like Slack is taking over the world these days, now sporting a mind-boggling $2.8 billion dollar valuation, hundreds of thousands of users, and a break-neck growth rate. Pretty impressive for a fancy IRC client. In this article the director of the design agency responsible for Slack's unique design discusses how MetaLab helped differentiate Slack.
What happens when the world’s glossiest magazine goes digital? Once merely the digital manifestation of the world’s foremost fashion magazine, Vogue.com is today a vast adjunct of the print edition it represents. And it’s a mighty proposition.
It takes a different set of skills to be a creative manager than it does to be a creative. 99U offer some insights on how creatives need to evolve when they begin managing other creatives.
Even today, many consumers watch TV commercials, and some of those commercials drive further action. Shopping and web browsing are common second-screen activities.
Just as Apple released its new operating system, it appears that some of adland's worst fears may come true, at least in the short run.
In 2008, Macy’s looked doomed, fast-forward to 2015, and the iconic retailer is thriving. The article goes into how Macy’s reinvigorated its business by becoming a leader in the omnichannel customer experience.
Perhaps one of the most talked-about moments during Sunday night's Primetime Emmy Awards was when Kerry Washington, Taraji P. Henson and Mary J. Blige came together for a touching musical moment -- not on stage, but in a new 60-second ad for Apple Music.
Product of the week
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