Delicate brand trust, loosing millions by not A/B testing and more

Delicate brand trust

Volkswagen (VW) is responsible for producing around 10% of the world's cars in an ever-demanding industry. Automotive manufacturers need to balance customer demand more performance and regulator demand lower pollution emissions. VW couldn't balance these demands, so it cheated. Since 2009 VW have been fitting vehicles with software that falsifies nitrogen-oxide emissions in the lab.

The scandal will be costly for VW. Between 500,000 and 11 million cars worldwide will need to be recalled, they have set aside €6.5 billion to cover just the immediate service requirements, their market capitalisation plummeted over 20% in a week and their CEO resigned. However, considering they employ 274,000 people in Germany alone and help drive the most important economy in the EU, it's possible that VW like US banks, is too big to fail.

Regardless, VW's recent incident should serve as a reminder to any industry that it takes decades to build brand trust and a second to destroy it. It will be interesting to see the long-term impact of this debacle on VW's brand and sister brands like Audi and Porche.


1. How we lost (and found) millions by not A/B testing

Data informed

An lesson from Basecamp on the importance of testing assumptions.


2. How is creativity differentially related to schizophrenia and autism?

Creativity

Creative people have "messy minds". But that doesn't mean they have a mental illness. A new paper, which has been garnering a lot of media attention, has stoked the flames once again on this age-old debate by showing the link between madness and genius.


3. Slack’s $2.8 billion dollar secret sauce

Design

It seems like Slack is taking over the world these days, now sporting a mind-boggling $2.8 billion dollar valuation, hundreds of thousands of users, and a break-neck growth rate. Pretty impressive for a fancy IRC client. In this article the director of the design agency responsible for Slack's unique design discusses how MetaLab helped differentiate Slack.


4. Vogue goes viral

Content

What happens when the world’s glossiest magazine goes digital? Once merely the digital manifestation of the world’s foremost fashion magazine, Vogue.com is today a vast adjunct of the print edition it represents. And it’s a mighty proposition.


5. 7 secrets to being an extraordinary creative manager

Productivity

It takes a different set of skills to be a creative manager than it does to be a creative. 99U offer some insights on how creatives need to evolve when they begin managing other creatives.


6. TV, radio commercials trigger digital research

Trends

Even today, many consumers watch TV commercials, and some of those commercials drive further action. Shopping and web browsing are common second-screen activities.


7. Ad-blocking apps top Apple App Store chart

Trends

Just as Apple released its new operating system, it appears that some of adland's worst fears may come true, at least in the short run.


8. Macy’s rise to the top

Retail

In 2008, Macy’s looked doomed, fast-forward to 2015, and the iconic retailer is thriving. The article goes into how Macy’s reinvigorated its business by becoming a leader in the omnichannel customer experience.


9. Apple Music's star-studded emmys ad

Ad

Perhaps one of the most talked-about moments during Sunday night's Primetime Emmy Awards was when Kerry Washington, Taraji P. Henson and Mary J. Blige came together for a touching musical moment -- not on stage, but in a new 60-second ad for Apple Music.


10. looker

Product of the week

Looker makes it easy for data teams to curate a self-service data analytics experience for their entire organisation. The result? A true data culture where everyone understands what’s working and decisions can be made faster and with confidence.