In a must listen podcast of exponent the hosts frame the idea of "the attention market."
Text (editorial) on the internet has been commoditized
It's therefore increasingly difficult to make money from
However, it's also exponentially more shareable
Therefore, text on the internet is an incredibly viable marketing vehicle
Publishers should therefore see text as a marketing tool rather than a revenue stream
Revenue streams demand attention that text on the internet simply can't (hence "attention markets"), podcasts, real estate listing sites etc
Text should therefore be used to drive people into the funnel and ultimately to a revenue generating attention asset.
An important UX lesson for all: iOS apps never (ever) need to ask for an email or password. Time to kill off this anti-pattern / conversion killer. Also see this package to implement the functionality.
A classic 2008 article from Wired's former editor Kevin Kelly on the unbelievable power of a true fan to power modern independent business.
Every year, for a limited time only, you can win big money collecting Monopoly pieces. But from 1995 to 2001, the game had only one real winner. This the story of Jerome Jacobson, the man who cheated at McDonalds Monopoly to a tune of $20 million.
Think beyond what hardcore and experienced gamers may want or are used to. Your audience? Everyone.
For inspiration, follow your own interests, passions, and, yes, obsessions
Conjure great characters and stories with compelling narrative arcs that take users into new, strange, and exciting worlds
Disrupt the traditional game paradigm: video games can be quiet and restrained and even elegant
A UX-driven approach helps to create the most amazing experience on a mobile device.
Ad fraud is costing the U.S. marketing and media industry an estimated $8.2 billion each year, according to the Interactive Advertising Bureau's first study on the cost of the problem.
A surprising hack to better track emails - very smart.
Mobile has played a larger role than ever during this busy holiday shopping season. For instance, mobile accounted for a whopping 70 percent of Walmart.com’s online traffic. Also read: Cyber Monday biggest day in US online shopping.
It has never been easier to start a company online, but it has also never been more difficult to attract users and gain initial traction.
A thorough and well-explained guide and reference tool.
Tool of the week
Does what it says on the tin - analytics on people visiting your site.