1. How to manufacture desire
Psychology
How is it that companies like Facebook, Instagram and Pinterest can, with little more than bits of code displayed on a screen, seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web?
2. We tripled our leads using this rarely-discussed blogging tactic
Growth
HubSpot hires a team to publish ~200 new blog posts a month
46% of monthly blog leads come from 0.5% of their posts
By refreshing and republishing the high performing content they were able to triple their monthly leads
3. The Netflix recommender system: algorithms, business value, and innovation
Product
An excellent walk through how Netflix uses various recommendation algorithms to drive value.
4. Microcopy: tiny words with a huge UX impact
UX
Microcopy is the term for the small bits of copy on a apps’s interface that help users do ‘stuff’. Microcopy examples are error messages, contact form explainers, ecommerce hints.
5. Leverage data from your most profitable customers to find more just like them
Data informed
role of the marketing team within a SaaS business has broadened from simply building awareness and creating interest, to guiding customers much deeper into the funnel. In this work though Mattermaek shows how to use their product to track real-time information to segment potential VIP customers.
6. New York Magazine building out branded content studio
Content
Fresh off its stellar performance at the National Magazine Awards for editorial excellence, is in the process of building out an in-house branded content studio. With 33% of digital ad revenue in 2015 came from native ads and custom executions the company's already active in the space but now seems to be doubling down.
7. How to run a weekly growth meeting that gets results
Growth
Good preparation: review experiment pipeline, dashboard and update lessons doc
Focus on impact and lessons over activity
Dig into interesting lessons
No debating priorities as a group
8. Facebook launches Canvas
Channel
The new ad format is a mobile-optimised immersive platform. Think of a microsite in a Facebook ad. Because, why would you want anyone to leave Facebook right? Launch partners include Burberry and Coke.
9. Prompt debuts “a command line for the real world”
Trends
A great example of the "No UI" movement - Prompt is a service that you interface with through text messaging or Slack and integrates with a range of other home automation, commerce, information and productivity product / services.
10. WebDAM
Tool of the week
Enables marketing productivity and brand management across your entire organization and beyond.
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