How is it that companies like Facebook, Instagram and Pinterest can, with little more than bits of code displayed on a screen, seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web?
HubSpot hires a team to publish ~200 new blog posts a month
46% of monthly blog leads come from 0.5% of their posts
By refreshing and republishing the high performing content they were able to triple their monthly leads
An excellent walk through how Netflix uses various recommendation algorithms to drive value.
Microcopy is the term for the small bits of copy on a apps’s interface that help users do ‘stuff’. Microcopy examples are error messages, contact form explainers, ecommerce hints.
role of the marketing team within a SaaS business has broadened from simply building awareness and creating interest, to guiding customers much deeper into the funnel. In this work though Mattermaek shows how to use their product to track real-time information to segment potential VIP customers.
Fresh off its stellar performance at the National Magazine Awards for editorial excellence, is in the process of building out an in-house branded content studio. With 33% of digital ad revenue in 2015 came from native ads and custom executions the company's already active in the space but now seems to be doubling down.
Good preparation: review experiment pipeline, dashboard and update lessons doc
Focus on impact and lessons over activity
Dig into interesting lessons
No debating priorities as a group
The new ad format is a mobile-optimised immersive platform. Think of a microsite in a Facebook ad. Because, why would you want anyone to leave Facebook right? Launch partners include Burberry and Coke.
A great example of the "No UI" movement - Prompt is a service that you interface with through text messaging or Slack and integrates with a range of other home automation, commerce, information and productivity product / services.
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