Sprint to it
I've just finished the Sprint book by the team at Google Ventures. The book details a five-day design process developed within Google and is now used by businesses of all shapes and sizes to answer critical business problems quickly.
This is a master course in rapid prototyping and I'd recommend it to anyone in business, especially marketers.
1) Moments matter, especially the small ones
2) You’ll never finish a project again, and that’s a good thing
3) Branding begins at home
4) Build things people will love
5) Build your mission into everything you do
A good primer on the unit economics online marketplaces should be tracking:
Lifetime Value (LTV)
Average Order Value (AOV)
Rake (or Take Rate)
Average Order Frequency (AOF)
Customer Acquisition Cost (CAC)
In her latest research, neuroscientist and literary scholar, Laura Otis, interweaves qualitative interviews with 34 creative professionals with research in neuroscience, psychology, and linguistics. The research aims to investigate visual mental imagery and the relationship between language and thought.
A detailed post full of insights into how content marketing, done well, leads to brand loyalty.
SilverPush knows which ads you see on TV, the web, and much, much more.
Despite all of the advances of the past 20 years, notifications are still stuck in 1999. In order to engage customers notifications need to be helpful, personal, time-sensitive and relevant.
Great insights into how 41 companies large and small visually represent their marketing technology stack.
According to The New York Times, Trump has received the equivalent of $1.9 billion in television coverage while having spent only $10 million on paid advertising. By contrast, Trump’s Republican rivals combined have received slightly less than $1.2 billion worth of television coverage
You can’t control everything
Use social listening to understand employee issues
If people complain, work with them, not against them
Don’t force positivity, encourage it to come naturally.
Tool of the week
Analytic reports without the analysts. Analyze your data in minutes on your own without downloading software.