5 marketing trends from design in tech

Sprint to it

I've just finished the Sprint book by the team at Google Ventures. The book details a five-day design process developed within Google and is now used by businesses of all shapes and sizes to answer critical business problems quickly.

This is a master course in rapid prototyping and I'd recommend it to anyone in business, especially marketers.


1. The 5 trends brands need to know from the #designintech report

Trends

1) Moments matter, especially the small ones

2) You’ll never finish a project again, and that’s a good thing

3) Branding begins at home

4) Build things people will love

5) Build your mission into everything you do


2. Unit economics: the vital signs of online marketplaces

Data informed

A good primer on the unit economics online marketplaces should be tracking:

  • Lifetime Value (LTV)

  • Average Order Value (AOV)

  • Rake (or Take Rate)

  • Average Order Frequency (AOF)

  • Contribution Margin

  • Customer Acquisition Cost (CAC)


3. Rethinking thought: inside the minds of creative scientists and artists

Behavioral economics

In her latest research, neuroscientist and literary scholar, Laura Otis, interweaves qualitative interviews with 34 creative professionals with research in neuroscience, psychology, and linguistics. The research aims to investigate visual mental imagery and the relationship between language and thought.


4. How to create content that earns engagement, trust, and loyalty for your brand

Content

A detailed post full of insights into how content marketing, done well, leads to brand loyalty.


5. Advertising's hottest surveillance software is surprisingly legal

Channel

SilverPush knows which ads you see on TV, the web, and much, much more.


6. Designing smart notifications

Customer obsessed

Despite all of the advances of the past 20 years, notifications are still stuck in 1999. In order to engage customers notifications need to be helpful, personal, time-sensitive and relevant.


7. 41 marketing technology stacks from the 2016 Stackies Awards

Martech

Great insights into how 41 companies large and small visually represent their marketing technology stack.


8. How Trump hacked the media

Channel

According to The New York Times, Trump has received the equivalent of $1.9 billion in television coverage while having spent only $10 million on paid advertising. By contrast, Trump’s Republican rivals combined have received slightly less than $1.2 billion worth of television coverage


9. What brands can learn from Chipotle’s Twitter fiasco

Social

  • You can’t control everything

  • Use social listening to understand employee issues

  • If people complain, work with them, not against them

  • Don’t force positivity, encourage it to come naturally.


10. IBM Watson Analytics

Tool of the week

Analytic reports without the analysts. Analyze your data in minutes on your own without downloading software.