The adblocking revolution, Gen Z & WPP's industry view

Open questions

Is digital advertising a joke? It certainly seems to be the case based on a confluence of conversations currently going on over the interwebs. Apple announced they will help block ads with iOS 9. There is rampant fraud across the digital ad industry to the tune of $75 billion. People are increasingly sick of their web experience sucking due to heavy ad servers. But publishers need to make money somehow and traditionally that was through advertising. So what's the answer? Will BuzzFeed's evolution of the advertorial be adopted by other publishers? Will publishers use their content to launch or new ad products e.g. Fairfax with Drive, MyCareer and Domain? Will the new golden child, native social ads, fall pray to the law of shitty clickthroughs?

The adblocking revolution is months away

Trends When Apple’s iOS 9 comes out in September, there’s going to be a dramatic uptake of ad blockers on iOS – and it’s going to have far-reaching effects not just on websites and advertisers, but potentially also on the balance in mobile platforms and even on Google’s revenues.

Always connected: Generation Z, the "Digitarians"

Customer obsessed Digitarians will not shape the internet, because that has already been done. What they will do is adopt and demand better technology like self driving cars, embeddable devices, and interfaces controlled by gestures.

The value of content

Content An argument that for there to be quality content on the web, we need the kind of disruption that the iTunes Music Store had on music or Netflix on movies.

Is Facebook lying about video views?

Channels YouTube has been vague about how they count a view, but they’ve said that it’s counted after “about 30 seconds.” Facebook on the other hand is explicit, they count it as a view after three seconds of a silent, auto-played video. Facebook drop off rate looks to be far higher than YouTube's.

6 reasons marketing is moving in-house

Trends A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year.

Users are ‘detoxing’ from Facebook, Twitter

Channels Has the “digital detox” trend reached a tipping point? It’s a question that those who study digital media (and in particular, social media) are asking in light of what appears to be a growing number of individuals who are abandoning sites like Facebook and Twitter.

Millions of Facebook users have no idea they’re using the internet

Customer obsessed Indonesians surveyed told researchers that they didn’t use the internet. But in focus groups, they would talk enthusiastically about how much time they spent on Facebook.

Pricing experiments you might not know, but can learn from

Retail It’s clear that the right price can make all the difference – too low and you miss out on profit; too high and you miss out on sales. Tactics listed in the article include decoy pricing, the number 9, anchoring, pay what you wish, pay what you want and perceptions.

Why WPP's annual report is a Buffett-esque read

Trends Celebrating 30 years of Sir Martin Sorrell’s leadership WPP's annual report is beautifully designed, charts the company's history, is clear and discusses macro-industry trends.


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