Marketers “took the Internet, one of the most wonderful and profound inventions of all time, and polluted it with advertising and turned it into a way to sell stuff.” Worse yet, we’re using it to create ads that look so much like content that we’ll soon lose the ability to tell the difference.
By the time that “great content” marketing model appears — if it appears — we’ll be so accustomed to lousy content, colonized social media feeds, and overflowing inboxes that we won’t remember what good, well-curated content even looks like.
An excellent post and step-by-step instructions on how Scentbird used YouTube influencer marketing to build their initial business traction.
A great guide to the fundamental metrics that drive SaaS buisnesses.
The new digital news companies bumping into a wall:
BuzzFeed missed its revenue target by 32%
Mashable is going through a massive layoff after failing to sell
Yahoo is trying to sell
And there's a long list of cutbacks — at The Huffington Post, at Gawker, at Al Jazeera, at International Business Times, and at Salon among others.
A pretty comprehensive guide and excellent primer.
To become better marketers, those in the tech startup world need to skip the latest redundant blog post on “inbound marketing” or “content marketing” and read a Marketing 101 textbook.
By optimising for CPC the sketchdeck group were able to debunk or validate various common Facebook advertising heuristics.
The top quartile of ecommerce companies have:
2X orders buy year 1 end
2.5X customer base after year 3 than Q2.
How to achieve exponential growth in your online business with a quant-based marketing strategy.
Tool of the week
Better user onboarding. Use Chameleon to build product tours for your web app without writing code.