Pull product virality (PPV): Product virality where existing users require people in their network to join to gain value out of a feature.
Distribution product virality (DPV): Product virality where existing users spread awareness of a product to their network.
Effectiveness: Agencies Will Provide Solutions, Not Just Services
Pricing: Align Economic Incentives of Both the Agency and the Client
Agility: Agencies Will Adopt Agile Philosophies to Improve Processes and Workflows
That means there's a massive opportunity for startups and marketers alike.
2007 Goldrush 1: Facebook App Platform
2009 Goldrush 2: Self Serve Right Rail Ads
2013 Goldrush 3: External Links in the feed
2016 Goldrush 4: Live Video + ChatBots
From now on, when a person, blog or speaker at a conference tells you to "measure everything..." instantly realise that they're being unrealistic, naive, and setting you up for failure. Their advice is lazy, grossly inaccurate and disconnected from reality. The better advice would be to identify 2 to 3 metrics (key performance indicators) that you know you can track, start there. Start small, get Nyour feet wet with the idea of measuring and making decisions from data then slowly work your way into consuming more data.
The world of loyalty is changing. Gone are the days when consumers could easily be sated by traditional “spend-and-get” programs that offer points for purchases. Today, consumers have greater expectations, and they demand more from brands than ever.
15 famous logos have evolved over the years, showing how a logo can adapt to modern times. Logo design trends right now are leaning towards simple & flat.
A good primer of the account-based marketing (ABM) trend.
Email copy from great companies.
Focus on stories, not screens
Safe design = design fail
Design in context
Confidence ≠ ego
Build responsibly, then get out of the way
Tool of the week
FullStory lets your company easily record, replay, search, and analyze each user's actual experience with your website. Welcome to your single source of truth for all customer interactions.