A categorised list of predictive analytics systems, services and technologies. Not a bad starting point if your looking to evaluate your analytics stack.
Common mistakes designers make and how to fix them
Venture capitalist Benedict Evans argues that Amazon is Google for products, but there is no Facebook for products. His thesis offers a glimpse into the future and a potential growth strategy for anyone who sells anything online.
Not surprisingly, the big ad networks are getting increasingly involved in startups. Publicis recently short-listed 90 startups to invest in from 3,500 entries. Winners will receive investment ranging from $11k to $554k alongside mentoring from the advertising giant.
The strict regulation of the industry’s advertising communication still acts as a motivator for the industry to be cautious with social content, yet increasing numbers of brands are taking to social media anyway. What’s changed?
Key lessons on how Nintendo added $11bn to their marketcap in a week with a 21 year old brand with mobile games. Also read The brilliant mechanics of Pokémon Go.
My sure-fire Pokémon ad idea for a retailer targeting millennials:
Buy a tonne of high-value Pokémon
Release them in your stores
Manage the hordes of millennials that enter
In 2016, Big Media is beginning to look like Star Wars' Galactic Empire. Rather than try something new, most incumbents are focused on doing the same thing they've always done, just bigger. Scale matters, but it wasn't sufficient to stop the Rebel Alliance. Hollywood should take note.
Better fan / non-fan targeting
More refined targeting variables
Avoiding ad fatigue
Douglas Adams once said, "Anything invented after you're thirty-five is against the natural order of things." I think this quote perfectly articulates how most marketers think about Snapchat.
Product of the week
Build pixel perfect apps in peace Design hand-off has never been easier. Generate styleguides and resources, automatically.